The Gateway to Wales Hotel renamed and rebranded itself as the Days Hotel, Chester North. Which would be fine, except for the fact that it isn’t in the same country as Chester, England. It’s actually located a few miles off in Sealand, Flintshire, in Wales.
‘Gateway to Wales’ was being construed as an invitation to visit Wales.
Since both Sealand and Chester are in Cheshire, UK, the hotel apparently thought it would be brilliant to get themselves a brand name (Days Hotel) and ditch Wales altogether, by latching on to Chester.
It wouldn’t be such a controversy if they weren’t explicitly claiming to be in the same country.
On the website of the Days Hotel, Chester North, it says – “The area boasts some of the country’s top attractions such as Chester Zoo, Blue Planet Aquarium, Ness Gardens, great places to shop like Cheshire Oaks Designer Outlet Village.”
It’s quite clear they’re claiming to be in England, and now they have the worst of both worlds. Authorities in Chester are hopping mad that a hotel in another country is using their name to attract guests. Local councillors in Chester have contacted Flintshire and there is an investigation in progress.
And in Sealand and Flintshire, the locals are outraged that a hotel in their midst wants to have nothing to do with them or with Wales, and would rather be known as an English hotel.
To be fair, they weren’t the first or only hotel to try this gimmick. There’s another hotel in Flintshire – a Holiday Inn, which some time back rebranded itself as the Holiday Inn Chester West. And it’s even further off from Chester than the Days Hotel.