Playboy Club at The Palms in Las Vegas

Bragging to your friends back home about your swank Vegas vacation may earn you a free night or a free upgrade at your hotel.  The Palms adds yet another social media element to it’s marketing plan by offering guests Facebook Deals through December 29th.

Getting a free night is easy for Facebook users. When a registered guest checks into the Palms on Facebook Places, they will see an icon on their mobile device showing that a Deal is available. By redeeming this Deal, guests with an existing reservation for a two night stay or more can get the third night free, ($59-189 value) at no cost. If you can’t stay an extra night, you can request a free room upgrade instead ($89-$399 value). Upgrades are given based on availability.  The Palms claims to be the first hotel to offer free nights for Facebook Places users.

The Palms Casino Resort has eagerly embraced social media users over the last year.  The hotel has offered special deals to members of their “Klout Klub” and offered reward points good for discounts through their Social Rewards program.  If the Facebook Places promotion works out, we hope we’ll see these kinds of deals pop up on other location-based social media services, including Whrrl (yes, please!!) and Foursquare.

Photo by terren in Virginia.