Last week, the Crowne Plaza in Natick, Massachusetts, right across from the Natick Mall (the largest indoor mall in New England), revealed their metamorphosis into The Verve, Crowne Plaza Natick. The 18-month, $25 million renovation turned the standard business hotel into a Metrowest Boston hotspot.
The lobby bar, once a standard hotel bar, has been rebranded to Violet Thorn, a flashy bar which is more reminiscent of Vegas than Metrowest Boston. The old steakhouse restaurant has been completely transformed into the Pantry, a retro restaurant celebrating the art of cooking. Fun features include utensil light fixtures, a TV playing cooking segments, and a wall of milk bottles. The lobby has also been completely renovated with a fun, American pop culture vibe, and local business Bose designed a special sound system which plays popular tunes from decades past.
Business travelers will appreciate the improved WiFi in the conference rooms, and the recently renovated hotel rooms, while casual travelers will love the location right across the street from the Natick Mall, the restaurant, and the lobby shop with ice cream and coffee. The Verve, Crowne Plaza Natick is just about 15 miles from Boston, and is conveniently located right off of Route 90 (The Massachusetts Turnpike).
Crowne Plaza Boston Hotel – Natick
1360 Worcester Street
Natick, Massachusetts 01760
Photo credit: Jodi Grundig