The new boutique Rumor just opened in Las Vegas, and rumor is that Rumor has bucketloads of the ’it’ factor. For starters, there’s the hot location on Harmon Avenue across from the Hard Rock, on the site of the old St. Tropez Hotel.

Rumor Las Vegas

Rumor Las Vegas

Rumor is part of The Seigel Group’s boutique collection of hotels in Las Vegas that includes The Artisan, The Resort on Mount Charleston and Oasis at the Gold Spike.

The Seigel Group bought the property for $10.5 million in 2009, and has spent around $4 million on the makeover.

Stephen Seigel, the group’s CEO, says that the Rumor look and feel is meant to be “Sexy yet unpretentious, glamorous and accessible, eclectic with a relaxing and inviting ambiance.”

The 150 suites spread over two floors are plush and grand with a dark purple palette. The ornate design and the heavy curtains cater to Sin City’s extravagance, not to mention the in-room soaking tub.

The suites still manage to come-off as sleek and modern. Each suite also has a living room and a balcony with a view of either the street or the pool area.

Suite at Rumor Las Vegas

Suite at Rumor Las Vegas

Rumor rivals Hard Rock’s exhibionist tendencies with Chef Vic Vegas’ Addiction Restaurant and the Rumor Bar & Lounge with crystal bar stools and floor-to-ceiling glass walls separating the in-door tables from the open terrace.

The biggest buzz, though, is around the pool area with a wet deck and the large palm-shaded landscaped backyard. The pool parties have already begun, and it’s also a good place to drink cocktails and hang out. The daybeds and cabanas are sure to be very well-used.

As an opening promotion, Rumor is offering the second night free for stays before August 31. Use promo code WEB1 and you must book before July 31. Drop by their facebook page to get a secret password that’ll get you a 2 for 1 drink voucher. 

If Rumor Las Vegas does well, The Seigel Group plans to ‘spread the Rumor’ to other cities.

Photos courtesy Rumor Las Vegas

More info: 455 East Harmon Avenue Las Vegas NV 889169; (702) 369-5400; www.rumorvegas.com/

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