When checking into certain hotels in Southern California this summer, don’t be alarmed if you find some guests suddenly start singing out loud.

It’s just the JDV Hospitality ’Singing for an Upgrade” offer and video contest at five of their SoCal hotels. The concept is simple – the first guest willing to sing a song at check-in gets a free upgrade.

Singing for an Upgrade

Currently participating hotels include:-

1. Hotel Erwin in Venice, CA

2. Hotel Angeleno in Los Angeles, CA

3. Pacific Edge Hotel in Laguna Beach, CA

4. Shorebreak Hotel in Huntington Beach, CA

Another one – the Custom Hotel at Los Angeles Airport, will also join in later this summer, after it becomes a JDV run property.

The rules are that each hotel will be offering one free upgrade per day – to the first guest who starts singing at check-in. Each hotel also has its own compilation of songs from which the guest can choose to sing any one song.

Oh, and one more small thing – the whole performance gets recorded and the video will be uploaded to YouTube and Facebook where it will be voted on – a chance for viral stardom! Also, the winner gets free 2-night stays at the aforementioned five hotels.

The runner-up gets a 1-night stay at one of the five hotels, and a third place winner will get a $100 gift certificate for dining at one of the JDV restaurants in these hotels.

Even if the free upgrade for the day has already been sung for, guests can still belt out their own performance at check-in, have it recorded and entered into the contest.

The promotion is valid until Sept 30, 2011. More details here.

Photo – JDV

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SoCal Dreamin’ With JDV
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