On Aug 18, 2010, Target took over 155 rooms at The Standard Hotel in New York and turned a fashion show into a show of fashion exhibitionism.

Target Fashion Spectacular at The Standard Hotel New York

The hotel’s rooms have clear see-through glass walls, so the entire show was visible from the High Line Park below. The 66 dancers showing off Target’s fall line performed a spectacular choreography in sync with flashing lights and music.

The official name of the event was Target Kaleidoscopic Fashion Spectacular. Room rates at The Standard Hotel start from $295 per night, so Target paid around $46,000 for the rooms alone. Even assuming a bulk rate along with other services rendered, it’s still a lot of money. 

On top of that, the cost of the program itself and the lighting arrangements will surely have been even more astronomical. Composer Sam Spiegel came up with an original score for the show which required a live 30-piece orchestra, and the dance program was handled by Los Angeles based choreographer Sir Ryan Heffington.

This show also takes hotel’s penchant for see-through exhibitionism to new levels. Exactly one year ago The Standard Hotel was in hot water because people visiting or passing by in the High Line Park down below were treated to an eyeful of naked bodies clearly visible through the glass, a scene that was caught on camera and plastered all over the news.

Photo – standardny

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Ready-to-Sleep Fashion 26 in New York
Fashion Hotels in Vogue

New York’s fashion world finally gets what the world’s fashion capitals Paris, Milan and even Dubai already have – a fashion hotel with a creative mix of designer decor, art and cutting-edge hotel technology.

Fashion 26

Fashion 26 is a 280-room Wyndham hotel in Chelsea, located in a 22-story glass and steel tower across from the Fashion Institute of Technology.

Designer Glen Coben has added some fine touches, such as the custom-designed wooden reception desk in the hotel’s lobby, made to look like a fashion studio cutting-room table.

The corridors are lined with exhibits of photography created by FIT students, topped off by the hotel’s own installation made up of spools of colored thread – a very sophisticated touch which combines both art and fashion.

Fashion 26 seems to take great pleasure in turning simple things like getting out of a car, opening a room door and eating a burger into a big production. 

The hotel has it’s own private driveway where you can pull in and out at your own sweet pace, unlike most other hotels in New York where you and your luggage get dumped on the sidewalk when you arrive or leave.

A radio-frequency key opens your room door with a wave of the hand, and the RARE Bar & Grill is, as per the hotel - a tribute to the great American hamburger. Read More »

Maison Moschino is located in an 1840 historic building in the old neoclassical railway station on Viale Monte Grappa, in Milan, Italy. Once you step inside, you enter the world of Moschino – a surreal dream of a fashion hotel created by Rossella Jardini and Moschino’s creative team.

The Classic Rooms - The Classic rooms are located on all four floors of the hotel, with each Classic room recreating a dreamlike environment.

Classic rooms- Maison Moschino

You can literally sleep in a ballgown or count the Zzzzzz as you fall asleep. Themes for the Classic rooms include the Little Red Riding Hood room, the Rose room, the Clouds room, the Sweet room and the Dress room.

And we’re just getting warmed up here. See pictures below of a Bed of Roses, a Luxury Storeroom, a surreal lobby with a sheep and a stylish boot literally on the bar. Read More »