Townhouse Hotels has a new kind of hotel in Milan, Italy – The Town@House Street, which has rooms (PHS – Permanent Hospitality Spaces) and a website and nothing else. No lobby or reception, stairs, corridors, lifts, nothing… Not even keys.
Each PHS is a street-facing shop on Via Goldoni which has been refurbished and converted into a hotel suite complete with bed, bath and kitchenette.
Each PHS has its own access straight in from the street. Instead of keys, you get a 6-digit number along with your booking confirmation, which serves as the access code for the electronic number lock for your PHS suite.
In addition to the fully-equipped kitchenette, other amenities include complimentary wifi, flat-screen TV, audio sound system, your own private phone line, writing desk, in-room safe and hairdryer.
You have a grand choice of 4 color-themed PHS suites – green, orange, yellow and red. Check-ins and any assistance you need will be provided at the Town House 31 Hotel just around the corner from the PHS units.
The Town@House Street Hotel in Milan is a pilot project, conceived by Alessandro Rosso and designed by architect Simone Micheli, which was launched a couple of months back. If it works out well, they plan to expand to over 1000 PHS units – including in New York, Los Angeles, San Francisco, Chicago, Boston, Philadelphia, Miami, and Washington.
Photo courtesy Townhouse Hotels
Info: Via Castel Morrone, 7 – 20129 Milano, Italy; 0039 02 91437635; www.townhousestreet.com/