Tag: standard

The Standard on Target With Fashion Spectacular

On Aug 18, 2010, Target took over 155 rooms at The Standard Hotel in New York and turned a fashion show into a show of fashion exhibitionism.

Target Fashion Spectacular at The Standard Hotel New York

Target Fashion Spectacular at The Standard Hotel New York

The hotel’s rooms have clear see-through glass walls, so the entire show was visible from the High Line Park below. The 66 dancers showing off Target’s fall line performed a spectacular choreography in sync with flashing lights and music.

The official name of the event was Target Kaleidoscopic Fashion Spectacular. Room rates at The Standard Hotel start from $295 per night, so Target paid around $46,000 for the rooms alone. Even assuming a bulk rate along with other services rendered, it’s still a lot of money. 

On top of that, the cost of the program itself and the lighting arrangements will surely have been even more astronomical. Composer Sam Spiegel came up with an original score for the show which required a live 30-piece orchestra, and the dance program was handled by Los Angeles based choreographer Sir Ryan Heffington.

This show also takes hotel’s penchant for see-through exhibitionism to new levels. Exactly one year ago The Standard Hotel was in hot water because people visiting or passing by in the High Line Park down below were treated to an eyeful of naked bodies clearly visible through the glass, a scene that was caught on camera and plastered all over the news.

Photo – standardny

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The Standard New York – Luxury Hotel Scoffs at the Recession

Some of us may be counting our pennies and looking for deals online, but based on number of new luxury hotels being built around the world, there are still plenty of rich folk out there!

WAtoday has a story about five insanely luxurious hotels that were either just built, or are about to be finished. Most of them are out of reach for one reason or another — this year I won’t be visiting Atlantis, The Palm in Dubai (the Poseidon suite goes for a mere $9300/night), or spending my days on safari in Panna National Park in Madhya Pradesh, India with nights at the luxury lodge Pashan Garh. Only slightly more likely are stays at the W Hong Kong, where they pledge to fulfill any (legal) service request, or the Hilton Melbourne South Wharf, which is scheduled to open in April.

But the fifth hotel, which is right here on American soil, is totally on my list of must stay there hotels: The Standard Hotel in New York, developed by Mr. Chateau Marmont himself, (and former Uma Thurman dater) Andre Balazs.

A room with a view of New York

A room with a view of New York

You may have heard about this property, which was profiled in Vanity Fair and countless newspaper travel sections. It’s in the Meat Packing district, and actually straddles the High Line, the elevated railroad that is (mercifully for the hotel guests) no longer in use.

A bathroom made for people watching

A bathroom made for people watching

The Standard is all glass — seriously, floor to ceiling windows that open, stunning views of the New York skyline and Hudson River, and full views of the guests in the bathrooms if you don’t pull the curtains.

How perfect would a martini be in this room?

How perfect would a martini be in this room?

Every review has described the outside as looking like an open book, and since they’re right, I’ll copy them. The sheets are Italian, the bath stuff organic, the bar far too cool for me.

I’m dying to stay there.

Of course, so is everyone else, so I doubt there will be many rooms available on Priceline anytime soon. Oh well, a girl can dream.

Photos: The Standard New York

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