On Aug 18, 2010, Target took over 155 rooms at The Standard Hotel in New York and turned a fashion show into a show of fashion exhibitionism.
The hotel’s rooms have clear see-through glass walls, so the entire show was visible from the High Line Park below. The 66 dancers showing off Target’s fall line performed a spectacular choreography in sync with flashing lights and music.
The official name of the event was Target Kaleidoscopic Fashion Spectacular. Room rates at The Standard Hotel start from $295 per night, so Target paid around $46,000 for the rooms alone. Even assuming a bulk rate along with other services rendered, it’s still a lot of money.
On top of that, the cost of the program itself and the lighting arrangements will surely have been even more astronomical. Composer Sam Spiegel came up with an original score for the show which required a live 30-piece orchestra, and the dance program was handled by Los Angeles based choreographer Sir Ryan Heffington.
This show also takes hotel’s penchant for see-through exhibitionism to new levels. Exactly one year ago The Standard Hotel was in hot water because people visiting or passing by in the High Line Park down below were treated to an eyeful of naked bodies clearly visible through the glass, a scene that was caught on camera and plastered all over the news.
Photo – standardny