On Aug 18, 2010, Target took over 155 rooms at The Standard Hotel in New York and turned a fashion show into a show of fashion exhibitionism.

Target Fashion Spectacular at The Standard Hotel New York

The hotel’s rooms have clear see-through glass walls, so the entire show was visible from the High Line Park below. The 66 dancers showing off Target’s fall line performed a spectacular choreography in sync with flashing lights and music.

The official name of the event was Target Kaleidoscopic Fashion Spectacular. Room rates at The Standard Hotel start from $295 per night, so Target paid around $46,000 for the rooms alone. Even assuming a bulk rate along with other services rendered, it’s still a lot of money. 

On top of that, the cost of the program itself and the lighting arrangements will surely have been even more astronomical. Composer Sam Spiegel came up with an original score for the show which required a live 30-piece orchestra, and the dance program was handled by Los Angeles based choreographer Sir Ryan Heffington.

This show also takes hotel’s penchant for see-through exhibitionism to new levels. Exactly one year ago The Standard Hotel was in hot water because people visiting or passing by in the High Line Park down below were treated to an eyeful of naked bodies clearly visible through the glass, a scene that was caught on camera and plastered all over the news.

Photo – standardny

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Walking distance from the fashion district is The Standard Hotel

Leonardo is part-owner of The Standard

The Standard Hotel, Downtown Los Angeles
550 South Flower at Sixth Street
Los Angeles, CA 90071
Phone (213) 892-8080

CELEBS SPOTTED: Leonardo DiCaprio, Cameron Diaz, Benicio del Toro

Smack dab in the middle of downtown Los Angeles – a stone’s throw from the fashion and jewelry districts – is The Standard Hotel. The Walt Disney Concert Hall is close by, as is the Museum of Contemporary Art and Dodgers Stadium.

Celebs galore hang at The Standard. Leonardo Dicaprio loves the Rooftop Bar, complete with incredible views of L.A., heated pool, outdoor fireplaces, the bar and restaurant.

You think this is cool? Wait till you see it at night.

Cameron Diaz enjoys the 24/7 Restaurant, literally open 24/7, with it’s cheery yellow decor and outside patio area. The Standard sets a…well, standard for casual chic.

The 24/7 is all bright and cheery-like

There's Something About Cameron

Yes, Leonardo and Cameron are part of the investors in the hotel, but they have reason to love the place, anyway. It’s cool, baby, cool. The indoor lobby area has pool tables, the outdoor lobby has a flaming fountain (yes! Flames and fountains together!) – there’s even a photo booth. And my favorite thing in any hotel, of course: free wifi throughout. That’s class.

Platform beds and great lighting

The Medium room, at 300 square feet, comes with queen-sized platform bed and glass-enclosed shower. A great desk, along with iPod stereos, too. It starts at $245/night. A few notches up, you have the Gigantic room, which measures in at 480 square feet. Sports  a king-sized bed, five great windows (corner rooms), double closets, and a bathtub, along with the other amenities. The Gigantic runs $350/night and up.

Some rooms have separate living rooms

But let’s look at how Benicio del Toro likes his room. The Bigger Penthouse (yes, that’s what it’s called) is the cream of the crop. Starting at $1,300/night, it’s 1,000 square feet, and has a separate living room (with dining table). Huge shower, bathtub, TWO toilets, and a big vanity area. Plus, amazing views of the arts and financial districts.

The outside dining area is divine

Add in a gym, 24-hour room service, and live music every Tuesday in the lobby…the stars love The Standard, and you will, too. You know, if you’ve got the scratch.

Nearby Restaurants: Restaurant at Standard, Chaya Downtown, Water Grill, Cafe Pinot

Photo Attribution:

Exterior Hotel Shot: http://www.flickr.com/photos/experiencela/ / CC BY 2.0

Rooftop Shot: http://www.flickr.com/photos/akhir/ / CC BY 2.0

Celebrity photos: Celebutopia

All other hotel shots from The Standard web site.