On Wednesday February, 16, the newest addition to The Ritz-Carlton family opened its doors in Toronto, becoming the only Ritz-Carlton in Canada.

Naturally, The Ritz-Carlton, Toronto will provide guests with luxury befitting its name. Guests can expect beautiful views, elegant architecture and decor, and a full-service spa providing unique pampering experiences.

But what made this hotel opening really unique was the way it was shared with people all over the world through social media. Over 200 people watched on the dedicated Livestream Channel on Facebook as the ribbon was cut and the first official guest was handed the first official key. As one of those viewers, I can say that it was pretty neat to be able to participate remotely in this event from my home office in Central Florida and it definitely made me more likely to put the property on my “must-see” list.

If you missed the live stream, check out their Livestream channel soon for video of the event.

The Ritz-Carlton brand has been active on social media networks for some time. Individual properties, such as the Ritz-Carlton Laguna Niguel, have their own Facebook pages for guests and fans alike. The RitzCarlton twitter account is very active and actually interacts with other twitter users (and not just guests), something you don’t always see from hotel brands in social media.

Congratulations to The Ritz-Carlton, Tornoto!

Photo courtesy of The Ritz-Carlton

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