There’s a new style magnet in the heart of London’s West End – the W London Leicester Square Hotel with its shiny translucent glass exterior and located perfectly for a night out in London.

W Hotel Leicester Square

The £200 million pound, 192-room hotel was built by the McAleer & Rushe Group on space that was previously occupied by the Swiss Centre, on the corner of Leicester Square and Wardour Street in between the square and Soho.

The hotel’s theme and design is based on the duality of British culture (think Savile Row meets Soho), with a sleek interior where a formal day turns into a very informal night.

For example, The W Lounge offers classic British fare with breakfast, all day-dining and afternoon tea. In contrast, the Wyld Bar has an oversized rotating mirror ball with live DJ’s and a nightclub-style dark ruby glow.

Considering that the Prince of Wales theatre is a bare 50 yards away and eight other major theatres are within 300 yards, the hotel also caters to the Theatreland movie buff with an in-house 38 seat 3D screening room just off the W Lounge.

As for the accommodations, the 192 guest rooms include 17 suites, three WOW suites and one E-WOW suite. The rooms combine a studio-like setting with accents unique to London, technology with state-of-the-art entertainment system featuring flat screens and an iPod dock, and luxury with a signature W bed and high thread-count Egyptian cotton sheets.

Room at W Hotel Leicester Square

Not to mention extras like a well-stocked ‘munchie box’ and bathrooms with rainforest showers and telephones. Guests can also use high speed internet and cordless phones with voicemail.

In addition to the W Lounge, the hotel has another dining option in the form of the UK’s first Spice Market where Michelin-starred chef Jean-Georges Vongerichten offers guests a taste of his modern take on Southeast Asian cuisine.

Throw in the location with celebrities already tramping in and out of the hotel for parties and shows, and the hotel’s plan to change its exterior glass color according to the time of day and happenings within the hotel and city, it’s fair to say that the hotel is well on its way to being quite the hotspot and probably in the news a lot.

Photos: W – uggboy; Room – McAleer & Rushe

Info: 10 Wardour Street, London, W1D 6QF; Call 0800 325 25252 or visit www.wlondon.co.uk

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